[WORKSHOP]
Language: English
From Sketch to Real
AI x Brand Campaign
AI x Brand Campaign
From Visual Language to Brand Content
From Visual Language to Brand Content
Across 6 hours of hands on practice, you will work closely with the instructor on advanced workflows, turning a creative brief into visual content ready for advertising, social media and digital communication.
©
Since — 2024
Read Testimonials
[01]
Method
After this Workshop, you will be able to...
Design and generate brand visual content with artificial intelligence, following a full creative process from brief to final presentation, with the instructor guiding you at every step.
01 / Workshop
Join live online, in a small group. Six hours of hands on practice across three sessions, with guided exercises and real time feedback from the instructor.
02 / Individual Session
The same six hours of hands on practice, one on one with the instructor. You choose when to do it, entirely on your own schedule.
01
Read a brief and analyse a brand
You will learn to read a creative brief, understanding communication goals, audience and brand positioning, the starting point of every AI generated visual project.
02
Build a creative direction
You will develop mood, references and concept to define a clear visual identity, able to guide every following stage of the work.
03
Write effective prompts
You will learn to translate a concept into precise prompts, getting consistent and controlled results with image and video generation tools.
04
Generate images and video for the brand
You will produce visual content ready for advertising, social, website and digital communication, working with Higgsfield, Higgsfield Pro.
05
Refine and present the project with advanced workflows
You will correct visual inconsistencies, strengthen the brand identity and organise the strongest outputs into a professional visual proposal, guided step by step by the instructor.
01
Read a brief and analyse a brand
You will learn to read a creative brief, understanding communication goals, audience and brand positioning, the starting point of every AI generated visual project.
02
Build a creative direction
You will develop mood, references and concept to define a clear visual identity, able to guide every following stage of the work.
03
Write effective prompts
You will learn to translate a concept into precise prompts, getting consistent and controlled results with image and video generation tools.
04
Generate images and video for the brand
You will produce visual content ready for advertising, social, website and digital communication, working with Higgsfield, Higgsfield Pro.
05
Refine and present the project with advanced workflows
You will correct visual inconsistencies, strengthen the brand identity and organise the strongest outputs into a professional visual proposal, guided step by step by the instructor.
By the numbers
%
Riduzione media del tempo di concept creativo con AI
%
Riduzione media del tempo di concept creativo con AI
x
Velocità di generazione rispetto al fashion design tradizionale
x
Velocità di generazione rispetto al fashion design tradizionale
%
Dei concept migliorati grazie al prompt design
%
Dei concept migliorati grazie al prompt design
[02]
Pricing
Choose Your Path. Start Now.
Hands on training, flexible formats. Choose the package that fits you best.
Individual Session
The same six hours, one on one, building your own case study. You choose the date and time.
€
Starting From
Payment in instalments
What's included.
Individual Session
The same six hours, one on one, building your own case study. You choose the date and time.
€
Starting From
Payment in instalments
What's included.
Individual Session
The same six hours, one on one, building your own case study. You choose the date and time.
€
Starting From
Payment in instalments
What's included.
Starts:
16/09/26
Masterclass live online
Live online in a small group. Six hours of guided exercises on a structured brand campaign, with real time feedback from the instructor.
€
All Included
What's included.
Starts:
16/09/26
Masterclass live online
Live online in a small group. Six hours of guided exercises on a structured brand campaign, with real time feedback from the instructor.
€
All Included
What's included.
Starts:
16/09/26
Masterclass live online
Live online in a small group. Six hours of guided exercises on a structured brand campaign, with real time feedback from the instructor.
€
All Included
What's included.
[03]
Answers
FAQ’s Workshop
Still have questions? Here you'll find all the answers.
Do you have a question?
If you haven't found what you were looking for, feel free to write to us at any time. We would be happy to answer your questions and help you determine if this program is right for you.
16/09/26 16:00 - 19:00
23/09/26 16:00 - 19:00
A total of 6 hours of hands on practice, across two live online sessions of 3 hours each, with the instructor guiding advanced workflows throughout. Between the two sessions there is a weekend to develop your project independently.
No specific technical skills in artificial intelligence are required, just a personal computer and creativity.
The workshop is designed for:
Creative professionals
Visual designers
Art directors
Fashion and communication students
Social media managers
Content creators
Brand owners and entrepreneurs
Marketing professionals interested in integrating AI into their creative workflow
No advanced technical knowledge is required. Basic experience in visual communication, branding or content creation is useful but not essential.
You will learn to use ChatGPT Plus for concept development, creative direction, prompt writing and workflow planning, and Higgsfield and Higgsfield Pro for image and video generation. Additional tools may be introduced depending on the project and the evolution of the available platforms. Participants should bring their own laptop. Some platforms may require a personal subscription or paid credits.
The workshop combines short theoretical introductions with practical exercises.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Two live online sessions for a total of 6 hours of hands on practice, resource library and custom GPTs, individual feedback on the final project, access to the session recordings and a certificate of participation through the Futura platform.
Any personal subscriptions or paid credits for the AI tools used during the workshop.
You will receive the session calendar by email, with the links to join.
The Workshop is live in a small group, on set dates, working through guided exercises on a structured brand campaign. The Individual Session covers the same six hours one on one, applied directly to your own brand or project, on a date and time you choose.
[03]
Answers
FAQ’s Workshop
Still have questions? Here you'll find all the answers.
Do you have a question?
If you haven't found what you were looking for, feel free to write to us at any time. We would be happy to answer your questions and help you determine if this program is right for you.
16/09/26 16:00 - 19:00
23/09/26 16:00 - 19:00
A total of 6 hours of hands on practice, across two live online sessions of 3 hours each, with the instructor guiding advanced workflows throughout. Between the two sessions there is a weekend to develop your project independently.
No specific technical skills in artificial intelligence are required, just a personal computer and creativity.
The workshop is designed for:
Creative professionals
Visual designers
Art directors
Fashion and communication students
Social media managers
Content creators
Brand owners and entrepreneurs
Marketing professionals interested in integrating AI into their creative workflow
No advanced technical knowledge is required. Basic experience in visual communication, branding or content creation is useful but not essential.
You will learn to use ChatGPT Plus for concept development, creative direction, prompt writing and workflow planning, and Higgsfield and Higgsfield Pro for image and video generation. Additional tools may be introduced depending on the project and the evolution of the available platforms. Participants should bring their own laptop. Some platforms may require a personal subscription or paid credits.
The workshop combines short theoretical introductions with practical exercises.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Two live online sessions for a total of 6 hours of hands on practice, resource library and custom GPTs, individual feedback on the final project, access to the session recordings and a certificate of participation through the Futura platform.
Any personal subscriptions or paid credits for the AI tools used during the workshop.
You will receive the session calendar by email, with the links to join.
The Workshop is live in a small group, on set dates, working through guided exercises on a structured brand campaign. The Individual Session covers the same six hours one on one, applied directly to your own brand or project, on a date and time you choose.
[03]
Answers
FAQ’s Workshop
Still have questions? Here you'll find all the answers.
Do you have a question?
If you haven't found what you were looking for, feel free to write to us at any time. We would be happy to answer your questions and help you determine if this program is right for you.
16/09/26 16:00 - 19:00
23/09/26 16:00 - 19:00
A total of 6 hours of hands on practice, across two live online sessions of 3 hours each, with the instructor guiding advanced workflows throughout. Between the two sessions there is a weekend to develop your project independently.
No specific technical skills in artificial intelligence are required, just a personal computer and creativity.
The workshop is designed for:
Creative professionals
Visual designers
Art directors
Fashion and communication students
Social media managers
Content creators
Brand owners and entrepreneurs
Marketing professionals interested in integrating AI into their creative workflow
No advanced technical knowledge is required. Basic experience in visual communication, branding or content creation is useful but not essential.
You will learn to use ChatGPT Plus for concept development, creative direction, prompt writing and workflow planning, and Higgsfield and Higgsfield Pro for image and video generation. Additional tools may be introduced depending on the project and the evolution of the available platforms. Participants should bring their own laptop. Some platforms may require a personal subscription or paid credits.
The workshop combines short theoretical introductions with practical exercises.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Two live online sessions for a total of 6 hours of hands on practice, resource library and custom GPTs, individual feedback on the final project, access to the session recordings and a certificate of participation through the Futura platform.
Any personal subscriptions or paid credits for the AI tools used during the workshop.
You will receive the session calendar by email, with the links to join.
The Workshop is live in a small group, on set dates, working through guided exercises on a structured brand campaign. The Individual Session covers the same six hours one on one, applied directly to your own brand or project, on a date and time you choose.
Syllabus
Workshop
Description
AI Brand Campaign is a practical workshop for professionals who want to create original visual assets with generative AI. Working on a brand campaign, participants learn how to turn an idea into a coherent visual direction and bring it to life.
Through guided exercises they cover the full workflow: concept development, art direction, prompt design, image and video generation, visual consistency. The result is intentional, recognisable content ready for advertising, social media, websites
and digital communication.
Live online, in a small group, with direct guidance at every step.
04
02
03
04
05
06
The syllabus is subject to change based on new model releases.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Participants develop their project independently between session one and session two.
Scalability / Multishot / Fast replacement
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Video generation
Syllabus
Workshop
Description
AI Brand Campaign is a practical workshop for professionals who want to create original visual assets with generative AI. Working on a brand campaign, participants learn how to turn an idea into a coherent visual direction and bring it to life.
Through guided exercises they cover the full workflow: concept development, art direction, prompt design, image and video generation, visual consistency. The result is intentional, recognisable content ready for advertising, social media, websites
and digital communication.
Live online, in a small group, with direct guidance at every step.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Participants develop their project independently between session one and session two.
Scalability / Multishot / Fast replacement
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Video generation
Syllabus
Workshop
Description
AI Brand Campaign is a practical workshop for professionals who want to create original visual assets with generative AI. Working on a brand campaign, participants learn how to turn an idea into a coherent visual direction and bring it to life.
Through guided exercises they cover the full workflow: concept development, art direction, prompt design, image and video generation, visual consistency. The result is intentional, recognisable content ready for advertising, social media, websites
and digital communication.
Live online, in a small group, with direct guidance at every step.
04
02
03
04
05
06
The syllabus is subject to change based on new model releases.
Participants will work through the main stages of an AI powered visual content workflow.
Brief and brand analysis - Understanding the brand, product, audience and communication objectives.
Concept development - Defining the core idea, mood, references and creative direction.
Visual language - Building a coherent visual system through colour, lighting, composition, casting, styling and image treatment.
Prompt design - Learning how to write clear and effective prompts for more controlled and consistent results.
Image and video generation - Producing visual content for advertising, social media, websites and other digital applications.
Participants develop their project independently between session one and session two.
Scalability / Multishot / Fast replacement
Refinement and consistency - Improving details, correcting visual inconsistencies and strengthening the overall visual identity.
Content selection and presentation - Selecting and organising the strongest outputs into a clear and professional visual proposal.
Participants will leave the workshop with a practical workflow, a stronger understanding of AI assisted art direction and a selection of original brand focused visual content.
Video generation
Meet the Lecturer
We use AI to amplify creativity, not to replace it.
Fashion and technology come together to reduce waste, rethink roles and revolutionise visual production.
We change, by changing
Nina Khaldi
Visual & Generative Art Designer, Founder
Eterna AI Agency
AI Ambassador for:
Meet the Lecturer
Usiamo l’AI per amplificare la creatività, non per sostituire. Moda e tecnologia si fondono per ridurre sprechi, ripensare ruoli e rivoluzionare la produzione visiva. Cambiamo, cambiando.
Usiamo l’AI per amplificare la creatività, non per sostituire. Moda e tecnologia si fondono per ridurre sprechi, ripensare ruoli e rivoluzionare la produzione visiva. Cambiamo, cambiando.
Nina Khaldi
Visual & Generative Art Designer, Founder
Eterna AI Agency
AI Ambassador for:
[05]
AI Art
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